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Course Six
Negotiation Techniques
and Presentation Skills Workshop
(Two Day Program)
This is the newest program in our course menu
and we are excited about what it brings to our total training
package. The course focuses on how to better negotiate with the
Customer in a one-on-one meeting when you are not the lowest
price alternative. It teaches how to sell other value areas and
use specific techniques to switch the focus off of price as the
only factor the customer will base their decision on. In addition,
we teach the student how to be a better and more effective group
presenter for their customer by using Power point and how to
conduct a professional sales meeting.
Day 1
Review of the psychology used by customers
when making a decision and ideas on how to influence the customer
and their decision making guidelines. The
emphasis is placed on when you get to the customer and the challenge
that arriving too late in the selling process represents. Techniques
on how to overcome even a late start are taught. Areas of particular focus are on:
- Trading off
- Redefining the needs
- Creating Alternative Solutions
In the afternoon, we review the principles
of how to conduct a professional presentation. We look at three
key areas:
- Preparation
- Presentation
- Follow Up
Day 2
Half of the group is given the responsibility
of conducting a negotiation session that is video taped and then
critiqued by the class as well as the instructor while the other
half is expected to deliver a 15-30 minute Powerpoint presentation
on an individual topic they have selected the previous evening.
When should the sales
staff go through this program?
This is a great rewards class
for top producers as well as a vital program if your sales force's
strategy is to hit your customer with a round of office presentations
to get the largest possible exposure in a short timeframe. This
can also be viewed as a stand alone class that does not need
the previous programs for the student to be able to attend.
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